| | Título : | Do Good Design
How Design Can Change Our World | | Tipo : | Livro | | Autor : | Berman, David | | Editor : | Pearson Education Ltd | | Ano : | 12/2008 | | Páginas : | 192 | | Capa : | Mole | | Idioma : | Inglês | | ISBN/ISSN : | 032157320X | | ISBN13 : | 9780321573209 | | Prazo de Entrega : | 2 a 3 semanas | | Indice : | -
- - Contents vii Forewords 1 Introduction 4 The Creative Brief: disarming the weapons of mass deception 6 Chapter 1: Start now 20 Chapter 2: Beyond green: a convenient lie 30 Chapter 3: Pop landscape 48 Chapter 4: The weapons: visual lies and manufactured needs 60 Chapter 5: Where the truth lies: the slippery slope 72 Chapter 6: Wine, women, and water 84 Chapter 7: Losing our senses 102 The Design Solution: Convenient Truths 104 Chapter 8: Why our time is the perfect time 120 Chapter 9: How to lie, how to tell the truth 128 Chapter 10: How we do good is how we do good 134 Chapter 11: Professional climate change 146 The Do good Pledge 148 Chapter 12: "What can one professional do?" 159 Appendix A: First Things First manifesto 160 Appendix B: Excerpt from the GDC Code of Ethics 161 Appendix C: Excerpt from AIGA's Standards of Professional Practice 162 Appendix D: The road to Norway and China 165 Notes 171 Index 177 Questions for discussion 178 Acknowledgements: a small group of concerned citizens 180 About the author
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